Job Post
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Brownells
200 S Front Street
Montezuma, Iowa 50171
Phone: 641-623-85401
Fax: 641-623-8173

Location: Grinnell, Iowa
Experience: 2 - 5 years
Education: Bachelor's Degree
Wage: Salaried
Type: Full Time
Shift: 1st - Day
Open: 02/01/2018
Close: 03/31/2018

 
Digital Marketing Specialist
Description:
Brownells enjoys a great reputation in its industry and a great team to drive that brand, but we’re constantly growing and need passionate people like you to join our team. As a family-owned company for more than 75 years, we can’t wait to meet you -- and your family.

Speaking of your family, they come first, and we’ll always do our best to help you spend the most time with them possible. In fact, we can prove it. We’re the proud recipients of The Alliance of Work-Life Progress Seal of Distinction in both 2014 and 2015. We achieved this by implementing a number of employee-friendly programs including flexible work arrangements, and numerous initiatives designed to enhance the quality of the lives of our team members and their families.

Because of our great team, we’re able to maintain a small-company feel, backed by the Midwestern values of honesty, integrity and respect, while being an internationally-recognized brand with customers in more than 60 countries worldwide.

We’re proud to be a progressive company in a traditionally conservative industry, we’re proud of our shooting heritage and we are Serious About Firearms.

The Digital Marketing Specialist will support the strategy and drive execution and comprehensive analysis behind all digital marketing programs for Brownells.com including but not limited to paid search, affiliate marketing, social channels, email marketing, search engine optimization. This role is also responsible for developing, implementing and advancing the communication strategies, campaigns and capabilities of our email marketing program to meet our customer retention and customer lifetime value initiatives. The ideal candidate must be comfortable in managing all end-to-end digital marketing efforts and clearly and intelligently articulate strategies to all involved parties.

Duties/Responsibilities:
Key Responsibilities
Develop email marketing strategies that drive revenue, consumer engagement/retention and support brand marketing goals
Manage Brownells.com digital performance marketing efforts including: paid search, affiliate marketing, paid social (Facebook, Instagram, Pinterest, etc.), performance display, email marketing, search engine optimization
Analyzes and reports on marketing campaigns
Provides customer insight and develops and reports on key-performance indicators, across multiple channels and segments
Manage 3rd party partners, vendors and agencies
Collaborate with Ecommerce, Design, and Social Media teams to define and manage campaign initiatives
Independently adhere to project calendar, manage time and prioritize daily workload
Lead complex targeting and personalization strategies, utilizing informed data points to develop advanced segmentation decisions
Oversee email communications program, including standing coordination, production, and deployment of high quality, on-time campaigns
Develop and optimize triggered email programs and define business logic behind customization, campaign prioritization, frequency caps, etc
Designs queries and extracts data using analytics tools
Knowledge and Skills
Conceptual Thinking
Complex Problem Solving
Data collection
Advanced written expression
Technical communications
Gathering and using both structured and unstructured information
Leadership Competencies
Prioritization
Analytical
Teamwork/Collaboration
Process-focused
Integrity
Honesty
Customer Focus
Self-confidence
Credibility
DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. In addition, the employer may consider whether the individual applying for or holding the position is qualified. There are two steps involved in this determination. The first concerns whether the applicant or current employee satisfies the prerequisites for the position. The second step involves whether or not the person can perform the essential functions with or without reasonable accommodation.

Qualifications:
BA in Bachelor’s level or higher degree in Marketing, Economics or related field or equivalent work experience
4-7 years of experience in marketing analytics and\or statistics